Vujanović, Jelena (2024) THE FILM INDUSTRY AND ELECTION CAMPAIGNS. In: Film and Politics. Institute for Political Studies, Belgrade, pp. 347-361. ISBN 978-86-7419-388-4

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Abstract

From the movie ‘The Birth of a Nation’, which promoted the status quo regarding racism in 1915, to the propa�ganda films of the Nazi Party, all the way to movies like ‘W’ in 2008 depicting the life of U.S. President George W. Bush, or the influence of actors and celebrities in election campaigns – and much more – their run for political office (like Arnold Schwarzenegger) – the film industry is included in politics and election campaigns in many ways. In this paper, we will research this influence from two perspectives. First, we aim to examine and illustrate how the film industry projects an image of the world that influences political values and elections. This includes exploring how specific political values are promoted, how positive or negative attitudes towards individuals in politics are formed, and how opinions on particular topics are subtly imposed by the film industry. Second, we will delve into the direct influence of the film industry on political behavior and election cam�paigns. We will explore questions about the creation of propaganda films and commercials within election campaigns, resembling real entertainment movies. We will also investigate the involvement of celebrities in advertisements and events within politicians’ election campaigns and the creation of a popular image around them. Additionally, we will address questions about ce�lebrities directly running for office. By addressing these aspects, we aim to shed light on the intricate relationship between the film industry and the realm of politics and election campaigns..

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